Product Description:
Transform your skincare ritual with Plum’s 10% Niacinamide & Rice Water Brightening Serum. Powered by a potent 10% niacinamide blend and soothing rice ferment extract, this lightweight serum targets blemishes, dark spots, and uneven skin tone for a visibly brighter, clearer complexion. The anti-inflammatory properties help calm irritation and defend against breakouts, while squalane and natural extracts deeply nourish and hydrate the skin without leaving a greasy residue. Ideal for daily use—morning or night—this serum absorbs quickly, prepping your skin for moisturization and makeup.
Visibly fades blemishes, acne marks, and pigmentation for healthy, glowing skin.
Lightweight, non-sticky formula perfect for layering into any routine.
Enriched with rice ferment extract and squalane for deep hydration and radiance.
Suitable for all skin types, including acne-prone and sensitive skin.
How to Use:
Apply 2–3 drops to cleansed skin and gently pat until absorbed. Follow with moisturizer. Use twice daily for best results.









